Private-Label Case Study : Goliath

Goliath (goliath.ecnext.com) is one of the most visited business sites on the Internet, hosting millions of visits per month. The site features more than 400,00 company profiles, business news, business plans and industry analyses.

In order to stand in the competitive business research space, the Goliath site had to be easily found by business professionals, offer an outstanding user experiences and provide high quality business content just in time.

Goliath (http://goliath.ecnext.com) is one of the most visited business sites on the Internet, hosting more than 6 million visits per month. The site features more than 400,000 company profiles, business news, business plans and industry analysis.

“It was a tall order,” said Goliath project manager Doug Cohol. “We knew we had great business content, but how could we translate great content to a great online business model?”

“In just two years Goliath has increased site traffic from 3 million visits per month to over 6 million,” Cohol said. “ECNext was able to search engine optimize the millions of pieces of content on Goliath. Today, we drive millions of organic visits from Yahoo!, Google and MSN every month. The site is extremely well indexed.”

Smart Business Models
In addition, ECNext provides complementary marketing channels to drive visitors to the site. “ECNext offers a full range of marketing support for Goliath,” Cohol said. “By partnering with ECNext, we deliver targeted email messages, execute online media campaigns, build inbound links and generate online word of mouth for Goliath.”

“ECNext also helped us build smart business models for Goliath,” Cohol said. “Visitors can buy a subscription on Goliath that gives them unlimited access to sets of premium business content or they can buy just the piece of content they need.” Cohol explained.

In addition to generating revenue from the sale of content on the site, Goliath also offers a variety of advertising and sponsorship opportunities. “ECNext has done a great job in optimizing Goliath to generate revenue from advertising. Site visitors not only find high quality business content, they also are presented with highly relevant advertisements.
Cohol explained that by diversifying Goliath’s revenue streams the site is poised for continual growth and success. “By partnering with ECNext, we’re able to stay on the cutting edge of the online business. We’re able to introduce new site features that are not only great for our visitors but help our business grow.”



Another Success Story:
Private-Label Case Study : AccessMyLibrary.com

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