Contextual Marketing: Maximize Your Revenue

ECNext offers proprietary processes, tools and technology to contextually target advertising messages to the right user at the right time.

When visitors come to an ECNext site they are presented with relevant advertisements, sponsorships and offers. By aggregating data on visitors’ search queries, the content of the page they are looking at and where they came from, ECNext can understand the intent of a website visitor and complement premium business content with highly targeted advertising messages.

On even the most successful e-commerce websites, as much as 95 percent of visitors will not conduct a transaction. This portion of site traffic, however, can still generate revenue through the use of targeted, complementary and relevant advertising.

Without exception, every website advertising program managed by ECNext has resulted in overall site revenue growth. ECNext conducts ongoing rigorous tests to measure advertising performance, and we understand the relationship between advertising and content sales. We work with our publishing customers to maximize site revenue by striking the balance of maximum growth from content sales and advertising revenue.

Our targeted advertising programs allow ECNext to fill a site’s advertising inventory by serving the most relevant and targeted ads from a pool of advertisers. We take care of placement allowing our publishers to maintain focus on their core business.

If  you’re  interested in learning more about what ECNext can do for you, contact our sales team at 1-614-682-5116 or send an email.

Content Visibility
Paid Search Marketing
eBook: Search Strategies