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Everyday The great allure of Internet e-commerce
has always been the 24/7, always on capability. You’re
open for business all the time. Even while you sleep. Consumers
decide when they search, how they search and how they buy
content. In this type of environment, publishers offering
content on the Web, optimized for search with simple ways
to buy are increasing revenue and profits. Let us show you
the way.
There are three main business models that publishers use
to capture content sales on the Web:
1. Advertising Supported
2. Subscription Based
3. Individual Report/Pay-Per-View
But for any of these models to work, buyers
need to find your content and be able to buy the report,
database or article immediately. This is a self-service,
immediate gratification environment. It’s critical
that your content is found. Often times the people looking
for your content have never heard of you and don’t
know that your report or catalog even exists. With nearly
80% of content searches beginning on a search engine* you
must learn to harness the power of these searches.
The good news is you don’t have to
rely on a single business model. Offer your content all
the ways that people want to buy it. In addition to selling
through established models, add Web based transactional
selling to the mix. By visibly offering content every way
that users demand, you can reach more potential content
searchers, sell more content and build dramatically larger
sales pipelines.
Market research and financial analyst firms
also have a tremendous opportunity to leverage their content
in a new way to tap a new audience. Often times these firms
view publishing as a sideline that they offer to their clients
as a value-added service to support and reinforce their
business relationship. However, this type of content has
extremely high value to people outside of the firm’s
client roster, if this new customer base can find it. We
can help you turn these research reports and other data
into access fees by making you content visible to Web searchers.
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