CERA's specialized analysis includes strategy, market dynamics, fundamental trends and drivers in the global energy industry, as well as geopolitical insight and expertise. Using ECNext's services, customers seeking information on any aspect of the energy industry will be able to use the Web to find and purchase select CERA reports.
In addition to selected CERA research, customers will also be able to purchase "on demand rebroadcasts" of all CERAWeek 2004 sessions. CERAWeek is the premier gathering of energy executives and offers insight in to the energy industry future.
With industry professionals increasingly turning to the Web for critical information, reaching and serving these self-service buyers with just the information they need--at the time they need it--can provide a growing new revenue stream. ECNext's solution will provide a cost-effective platform for exploiting this direct channel and their Web visibility services will ensure that CERA's site is featured in relevant search categories, and that the site attracts traffic for such sales opportunities.
"We have selected ECNext as a key partner to build and manage our Web commerce offerings," said CERA CEO, Emily Nagle Green. "With ECNext's help, we can continue to focus on our core business--providing our clients with top-quality energy research--while ECNext provides e-commerce expertise and manages the implementation and operational aspects of a Web commerce channel."
"We're pleased that Cambridge Energy Research Associates selected ECNext to develop and manage their web sales channel," said Chris Skudder, ECNext's CEO. "Our solution will enable the company to reach a new segment of Web buyers. We expect that leveraging ECNext's e-marketing and e-commerce expertise will broaden CERA's customer base."
About Cambridge Energy Research Associates
Cambridge Energy Research Associates is a leading advisor to major international companies, financial institutions and organizations, delivering strategic knowledge and independent analysis on energy markets, geopolitics, industry trends and strategy. CERA is headquartered in Cambridge, Mass., and has offices in Bangkok, Beijing, Calgary, Houston, Mexico City, Moscow, Oakland, Oslo, Paris, Sao Paolo, Seoul and Washington, D.C.
About ECNext
Founded in 1996, ECNext builds and manages online channels, enabling leading market research firms, financial analysts and business publishers to grow their business by selling high-value information via the Web.
ECNext's hosted e-commerce solutions provide the complete range of technology and services required for powering online content sales and are tailored to meet each customer's unique requirements and brand. Web marketing programs drive traffic to the site; e-commerce capabilities provide a range of promotion, sales, and subscription options for capturing revenue; workflow and content management tools streamline maintenance; and tracking and reporting capabilities provide real-time intelligence for ongoing business improvement.
ECNext partners with customers combining Web content sales expertise with customer domain knowledge to drive business success. Additional information is available at www.ecnext.com
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