The Review, the premier business newsweekly on Asia, publishes a number of surveys each year that cover aspirational, behavioral, travel and consumption patterns of Asia’s influential business executives. These surveys offer valuable insight and a wealth of data for business decision-makers, researchers, marketers and academics on the lifestyles, attitudes and consumption habits of Asia's upscale consumers and business elite.
Top-line results of each survey are first published in The Review, followed by a detailed report of the complete findings. Through ECNext, customers are able to download the surveys directly from the Web. Four reports currently are available online, including Asia Lifestyles (2002), China’s Elite (2003), Managing in Asia (2003) and the Review 200: Asia’s Leading Companies (2003).
By selling these survey reports online, The Review now is able to serve the rapidly growing audience of business-information users, who turn to the Web and search engines to find the latest research data and business-information.
In addition to their e-commerce platform, ECNext is also providing Web-marketing services to increase the Web search-engine visibility for The Review’s business reports.
Both Dow Jones and ECNext continue to discuss ways to expand their business relationship and increase the global reach of The Review.
“The Far Eastern Economic Review survey reports are highly respected and are a well- known source for a host of information on affluent and influential consumers in Asia,” said Alice Chai, Research Director, Dow Jones & Company. “We hope this new partnership will enable us to increase our customer base, particularly in the U.S. and Europe, where there is a growing appetite for information on Asia.”
Chris Skudder, Chief Executive Officer of ECNext, said: “We are very pleased to be working with The Review and supporting the Web marketing, sales and distribution of their high-value market reports. We look forward to continuing to provide the marketing services and e-commerce technology to help the company increase their customer base and drive new revenue by reaching the rapidly growing number of business-information users who turn to the Web for finding critical business information.”
About Far Eastern Economic Review
Since 1946, the Far Eastern Economic Review has led the way as Asia's premier weekly business magazine, providing information and insights essential to doing business in Asia. An influential audience of corporate and government decision makers around the world trusts The Review to deliver timely insight through Asian intelligence.
With an editorial team of nearly 100 news staff based in 15 bureaus across Asia - the largest news team of any regional weekly - The Review has the expertise and regional perspective to provide insightful and forward-looking analysis of news and developments in Asia. It was awarded the Society of Publishers in Asia (SOPA) Award for "Excellence in Magazines" in 2002 and "Excellence in Specialized Reporting" in 2003.
In Asia, Dow Jones & Company also publishes The Asian Wall Street Journal and provides electronic information services through Dow Jones Newswires and Dow Jones Interactive Publishing. In China, Dow Jones & Company provides the China Stock Indexes comprising the Dow Jones Shanghai Index, the Dow Jones Shenzhen Index and the Dow Jones China 88 Index. Dow Jones & Company also has a 50% shareholding in CNBC Asia Pacific.
Dow Jones & Company (NYSE: DJ; www.dowjones.com) publishes the world's most vital business and financial news and information and has been serving the business community since 1882. Dow Jones & Company has more than 1,600 news staff - the largest network of business journalists in the world.
About ECNext
Founded in 1996, ECNext builds and manages online
channels, enabling leading financial analysts, market
research firms and business publishers to grow their
business by selling high-value information via the
Web.
ECNext’s hosted e-commerce solution provides the complete range of technology and services required for powering online content sales and are tailored to meet each customer’s unique requirements and brand. Web marketing programs drive traffic to the site; e-commerce capabilities provide a range of promotion, sales, and subscription options for capturing revenue; workflow and content management tools streamline maintenance; and tracking and reporting capabilities provide real-time intelligence for on-going business improvement.
ECNext partners with customers combining Web content sales expertise with customer domain knowledge to drive business success. Additional information is available at www.ecnext.com
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