ICON Group's primary mission is to assist business managers with their need for in-depth information on international markets. Its reports include management studies, country studies and industry studies covering over 2000 product/industry categories, across 200 countries of the world. These up-to-date reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, contacts, key references and trends.
Business managers increasingly turn to the Web to access critical business information and search engines are the number one way they find what they need. ECNext is helping ICON Group to capitalize on this trend with a new e-commerce site that provides Web buyers the option of purchasing just the report section they need, in addition to purchasing complete reports. ICON Group's ECNext powered site can be seen at http://icon.ecnext.com/.
By offering report sections for sale, ECNext ensures that the relevant keywords in each are exposed to search engines indexes so that when business managers search using these very granular terms, they can find, purchase and access ICON Group's specific business information that meets their need. This level of "deep-indexing" combined with the sheer number of report sections now available will increase the number of qualified buyers discovering ICON Group's valuable business information.
Also, by enabling the sale of report sections,
ICON Group can offer information at a variety of
price-points to meet the specific needs of business
managers purchasing reports on the Web.
In addition to document section sales, ICON Group's
ECNext powered e-commerce solution includes the
full range of marketing, online sales and digital
rights management (DRM) capability required for
successfully selling high-value business information
on the Web.
"We are very excited by the opportunity to work with ECNext and look forward to providing greater flexibility to our customers thanks to this marketing approach" said Ula Tuszewicka, Director of Marketing, ICON Group International, Inc.
"We are pleased that ICON Group has chosen
ECNext's solution to help extend their market reach
and boost Web sales," said Chris Skudder, chief
executive officer of ECNext. "Our unique approach
enabled by our platform and marketing services is
a significant way to increase exposure and bring
new Web buyers to their extensive catalog of high-value
business information."
For more information about ECNext visit www.ecnext.com.
About ICON Group Ltd.
ICON Group Ltd.'s primary mission is to assist managers
with their international information needs. U.S.-owned
and operated, ICON Group has field offices in Paris,
Hong Kong and Lomé, Togo (West Africa). Created
in 1994, ICON Group has published hundreds of multi-client
databases, and global/regional market data, industry
and country publications. For more information about
ICON Group visit www.icongrouponline.com.
About ECNext
Founded in 1996, ECNext build, manages and markets
online channels, enabling leading, market research
firms, financial information companies and other
business publishers to expand business by selling
high-value information via the Web.
ECNext's hosted e-commerce solution provides the complete range of technology and services required for powering online content sales and are tailored to meet each customer's unique requirements and brand. Web marketing programs drive traffic to the site; e-commerce capabilities provide a range of promotion, sales, and subscription options for capturing revenue; workflow and content management tools streamline maintenance; and tracking and reporting capabilities provide real-time intelligence for on-going business improvement.
ECNext partners with customers combining Web content sales expertise with customer domain knowledge to drive business success. Additional information is available at www.ecnext.com.
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