The ECNext-powered solution boosts marketing of The Information Network’s unique information content by offering a variety of options, from a full report to a single specific chart. This increases the visibility of the Information Network’s valuable market intelligence to existing and new business users by ensuring that the relevant keywords in each section are exposed to search engines’ indexes.
By searching in these granular terms, business managers can more easily find and purchase the specific needed information from The Information Network’s reports. The increased volume of report sections available combined with this level of “deep indexing” increases the number of qualified buyers finding critical information from The Information Network’s site. Also, customers have a variety of price points from which to choose when purchasing their information.
The Information Network’s ECNext-powered e-commerce solution includes the full range of marketing, online sales and digital rights management (DRM) capability required for successfully selling high-value business information on the Web. With the ECNext-powered solution, information content from The Information Network research and analysis is more readily available as a “self service” purchase for business executives needing in-depth business information.
“We expect greatly increased activity on our site, now with ECNext’s expertise in web marketing for our segmented report offerings,” said Dr. Robert Castellano, President of The Information Network. “This e-commerce site will provide benefits to our existing customers while also driving new clients to our site.”
“We are pleased that The Information Network
chose to have an ECNext-powered site,” said
Chris Skudder, ECNext CEO. “Allowing us to
segment and market their valuable data into a
variety of report offerings ensures increased activity
with the search engines, a critical factor in visibility.
This will enable potential customers to immediately
find and purchase just the information they are
seeking.”
About The Information Network
Headquartered in New Tripoli, PA, The Information
Network is a leading provider of market research
and analysis reports and services for the integrated
circuit, computer, and telecommunications, industries.
The company was founded in September 1985 and its
staff collectively accounts for more than 300 years
of semiconductor-industry experience.
The company provides in-depth and complete analysis of the IC market with coverage including current business, economic, and technology trends, capital spending and wafer capacity trends, the impact of new IC products on the market, and other relevant IC industry information.
Products and services offered by The Information Network include reports and seminars on the current state and future of the IC industry, extensive data on the world's chip suppliers, and coverage of emerging markets for ICs. We also participate in several major semiconductor industry conferences. To view The Information Network’s publications, access http://informationnet.ecnext.com.
About ECNext
Founded in 1996, ECNext builds and manages online
channels, enabling leading financial analysts, market
research firms and business publishers to grow their
business by selling high-value information via the
Web.
ECNext’s hosted e-commerce solution provides the complete range of technology and services required for powering online content sales and are tailored to meet each customer’s unique requirements and brand. Web marketing programs drive traffic to the site; e-commerce capabilities provide a range of promotion, sales, and subscription options for capturing revenue; workflow and content management tools streamline maintenance; and tracking and reporting capabilities provide real-time intelligence for on-going business improvement.
ECNext partners with customers combining Web content sales expertise with customer domain knowledge to drive business success. Additional information is available at www.ecnext.com.
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