ECNext's advanced technology will power Outsell's commerce Web site, and enable Outsell to package, market, and deliver high value information to the burgeoning market of Web-based ad-hoc purchases. ECNext's comprehensive Web Visibility program will assure that Outsell's site shows up well in relevant search categories and that the site attracts traffic and delivers sales. In addition, Outsell will utilize ECNext's sophisticated site content management tools to enable timely updates of information and provide maximum visibility from Web search engines.
"Our research shows that content purchases come in all shapes and sizes," said Anthea Stratigos, president and chief executive officer of Outsell. "Some content is packaged and sold for broad institutional purchases, like our flagship Information About Information service. In our studies of information users, however, we found that 79 percent of them turn to the open Web first for work related information.
"ECNext's capabilities give us the flexibility to serve both the institutional purchaser and the individual information user who might just need to buy a single report or study. We now have the ability to remain in front of these content-buying trends; we are practicing the same flexibility in the packaging of our own content that we prescribe for our advisory clients. ECNext's easy-to-use, robust, and scalable Web presence offered the optimal solution for our needs."
Outsell provides timely, in-depth research analysis and advisory services to executives and professionals who create, market and deploy information content. Publishers and other content providers use Outsell's research reports for decision support, financial analysis and to better understand end-user behavior and purchasing patterns. Content deployment professionals such as librarians, knowledge managers, and portal developers rely on Outsell to help them understand their internal markets, benchmark their operations, and improve their products and service delivery.
"We're especially pleased to be working with Outsell because of their in-depth understanding of the information marketplace - our core customers," said Chris Skudder, chief executive officer of ECNext. "Their own work certainly highlights the steady trend to self-service and self-sufficiency among information buyers. With our experience and solution, this trend is an opportunity instead of a threat for market research companies and business publishers."
About ECNext
Founded in 1996, ECNext is the leading partner for
market research firms and business publishers who
use the Internet to market, sell, and deliver premium
information to an increasingly diverse, hard-to-find,
and demanding marketplace.
With ECNext's Web Visibility, commerce platform, and site management solutions, organizations offer and sell research reports, market intelligence, data and databases, directories, articles, and newsletters on line. With ECNext, they can tap the $11+ billion spent on Web-initiated ad-hoc information purchases each year.
ECNext's customers are bringing new buyers to their Web sites, increasing revenue with repackaged products, building long-term relationships, and simultaneously cutting operating and support costs.
www.ECNext.com
(614) 932-0956, x210
About Outsell, Inc
Outsell is the only research and advisory firm that
focuses exclusively on the Information Content industry.
As an independent advisor, they emphasize close
relationships with their clients and deliver high-quality,
fact-based research, analysis, and advice about
every aspect of content strategy, deployment, and
use to a wide range of vendors, buyers, and users
of information.
Founded in 1994, Outsell helps world-class content vendors, Global 2000 companies, and leading education institutions increase their understanding of users and end-markets, assess content quality and effectiveness, benchmark operations, hire and retain executives, and develop more successful internal and commercial content products and services.
www.Outsellinc.com
phone (650) 342-6060, fax (650) 342-7135
# # #
