This significant growth illustrates a clear upward trend in online information content sales for several reasons:
The
increased use of search engines overall is changing
how end users find and acquire critical business
information. This behavior is reflected in business
searches for information as well as in personal
activities.
The
web immediacy has spawned the general attitude in
on-line users to "have what they want, when
they want it." The immediate availability of
business information content through online sales,
offered in a growing variety of formats, is very
attractive to these buyers.
ECNext's
business-content focused search engine marketing
programs ensure that Web searchers will find and
access customers' information products.
This combination of factors has created the right business climate for success in online business information content sales, illustrated by the marked increase in ECNext first quarter 2004 customer sales.
Outsell, Inc. -- the only research and advisory firm that focuses exclusively on the Information Content (IC) Industry - Vice President and Lead Analyst Chuck Richard said, "Today, finding new sources of growth tops the priority lists of content vendor CEO's. Outsell research shows that the paid online business content market is already much larger than previously believed, over $50 billion. Professionals presented with valuable targeted content, when they need it, are eager buyers. ECNext's growth statistics are consistent with the trend we've observed of content vendors waking up to the high margins of these new online sales options and reaching large new groups of users. ECNext is tapping a rich vein by enabling these transactions."
"Our customers' Web content sales are taking off, and we directly link that to a fundamental change in end user behavior," said Chris Skudder, CEO of ECNext. "Our numbers reflect the way that business users have embraced Web search engines as their preferred information utility and we're pleased to enable our customers to serve this market by making their content visible to Web searchers."
About ECNext
Founded in 1996, ECNext builds and manages online
channels, enabling leading financial analysts, market
research firms and business publishers to grow their
business by selling high-value information via the
Web.
ECNext's hosted e-commerce solution provides the complete range of technology and services required for powering online content sales and are tailored to meet each customer's unique requirements and brand. Web marketing programs drive traffic to the site; e-commerce capabilities provide a range of promotion, sales, and subscription options for capturing revenue; workflow and content management tools streamline maintenance; and tracking and reporting capabilities provide real-time intelligence for on-going business improvement.
ECNext partners with customers combining Web content sales expertise with customer domain knowledge to drive business success. Additional information is available at www.ecnext.com.
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