This exclusive conference will be held May 17-18 at The Palace Hotel in San Francisco. The event, which will draw executives and managers from throughout the information industry, will explore all aspects of generating revenue from content and will provide valuable networking opportunities.
Skudder will appear on the panel titled Tools and Technology: Implementing tools and technology wisely to make (or save) money. The panel will explore the value of the latest industry tools and technologies, discussing their validity and their impact on revenues. Some topics explored will be: how to measure return on technologies; discussion on buy vs. build; micropayment tools; and syndicating content and measuring usage.
"Participating in the 2004 Content Forum provides a great opportunity to share the lessons ECNext has learned through years of experience building successful online channels for content publishers," said Skudder. "The SIIA's Content Division is key for helping business content companies expand market opportunities and forge a stronger industry. I am delighted to contribute to that effort."
"We are pleased that Chris Skudder will be able to join us at the Content Forum," stated Jeff Cutler, Vice President of SIIA's Content Division. "I am certain that the attendees will be interested in hearing their valuable perspectives on how the industry has changed and what types of innovative ways they are making money on content in this market".
For more information about the 2004 Content Forum,
visit http://www.siia.net/cf2004.
For registration information, visit http://www.siia.net/cf2004/registration.asp.
About SIIA
The Software & Information Industry Association
(SIIA) is the principal trade association for the
software and digital content industry. SIIA provides
global services in government relations, business
development, corporate education and intellectual
property protection to more than 600 leading software
and information companies. For further information,
visit http://www.siia.net.
About ECNext
Founded in 1996, ECNext builds and manages online
channels, enabling leading financial analysts, market
research firms and business publishers to grow their
business by selling high-value information via the
Web. ECNext customers include prominent industry
names such as Standard & Poor's, a division
of the McGraw-Hill companies, and Gale Thomson.
ECNext's hosted e-commerce solution provides the
complete range of technology and services required
for powering online content sales and are tailored
to meet each customer's unique requirements and
brand. Web marketing programs drive traffic to the
site; e-commerce capabilities provide a range of
promotion, sales, and subscription options for capturing
revenue; workflow and content management tools streamline
maintenance; and tracking and reporting capabilities
provide real-time intelligence for on-going business
improvement. ECNext partners with customers combining
Web content sales expertise with customer domain
knowledge to drive business success. Additional
information is available at www.ecnext.com.
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