Measuring 8 ½ inches long by 3 ½ inches wide, Standard & Poor’s Pocket Guides are designed to serve as both a powerful quick-reference guide for financial advisors, and a compelling premium they can give investors to stimulate discussions about potential opportunities. “The Pocket Guide to Stocks of the S&P 500” showcases some of the most important attributes of each of the companies of the S&P 500, including the company’s Standard & Poor’s Equity STARS Ranking, along with a comparison of Standard & Poor’s Core Earnings figures with each firm’s 2002/2003 as-reported earnings.
Standard & Poor’s commerce site, powered by ECNext, carries Standard & Poor’s brand and is completely integrated with their Web site. The branded site enables Standard and Poor’s to develop a relationship with their Web customers. ECNext’s demand generation programs will help bring prospective customers to the site. By capturing visitor and customer information and learning from use patterns, they are able to build their business by continuously improving products, offers and promotional programs.
About Standard & Poor’s
Standard & Poor’s is a leader in providing
widely recognized credit opinions, financial data,
analytical research and investment analysis to the
global capital markets. With 5,000 employees located
in 19 countries, Standard & Poor’s is
an integral part of the global financial infrastructure.
Additional information is available at www.standardandpoors.com.
Founded in 1888, The McGraw-Hill Companies is a global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor’s, BusinessWeek and McGraw-Hill Education. The Corporation has more than 350 offices in 33 countries. Sales in 2002 were $4.8 billion. Additional information is available at www.mcgraw-hill.com.
About ECNext
Founded in 1996, ECNext builds and manages online
channels, enabling leading financial analysts, market
research firms and business publishers to grow their
business by selling high-value information via the
Web.
ECNext’s hosted e-commerce solution provides the complete range of technology and services required for powering online content sales and are tailored to meet each customer’s unique requirements and brand. Web marketing programs drive traffic to the site; e-commerce capabilities provide a range of promotion, sales, and subscription options for capturing revenue; workflow and content management tools streamline maintenance; and tracking and reporting capabilities provide real-time intelligence for on-going business improvement. ECNext partners with customers combining Web content sales expertise with customer domain knowledge to drive business success. Additional information is available at www.ecnext.com
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