According to market research firm, Outsell, Inc. business information users report that they start 79% of searches for critical business information on the open Internet. This webinar will show companies how to successfully reach and serve this rapidly growing new self-service audience.
“Our goal for this series is to educate companies about the untapped revenue available from selling business information on the web,” said Chris Skudder, ECNext CEO. “Many don’t realize the revenue obtainable through well marketed and managed web content sales. We see our customers turning 5-figure e-commerce site investments into rapidly growing 6-figure and 7-figure revenue streams and we believe other companies can do the same.”
ECNext builds, manages, and promotes online channels, enabling leading market research firms, financial analysts and business publishers to sell high-value information on the Web. The webinar is designed to help businesses learn how to tap into the rapidly growing market for ad-hoc information purchases. Web buyer behavior and product, pricing and promotion strategies will be discussed, including how to increase commerce Web traffic through search engine optimization.
ECNext will offer the second Webinar in the series on September 24, 2003. More will follow on a monthly schedule. The webinar is open to the public through registration on the ECNext web site at www.ecnext.com or calling (614) 408-0057.
About ECNext
Founded in 1996, ECNext builds and manages online
channels, enabling leading financial analysts, market
research firms and business publishers to grow their
business by selling high-value information via the
Web.
ECNext’s hosted e-commerce solution provides the complete range of technology and services required for powering online content sales and are tailored to meet each customer’s unique requirements and brand. Web marketing programs drive traffic to the site; e-commerce capabilities provide a range of promotion, sales, and subscription options for capturing revenue; workflow and content management tools streamline maintenance; and tracking and reporting capabilities provide real-time intelligence for on-going business improvement.
ECNext partners with customers combining Web content sales expertise with customer domain knowledge to drive business success. Additional information is available at www.ecnext.com
# # #
