Generating
Advertising Revenue
Date: July
18, 2006
Time: 2PM
EDT/11AM PDT
» Click
here to register
Description:
This
webinar features Dmitri Kazanski,
Advertising Manager at ECNext,
who will be discussing strategies
for advertising on e-commerce
sites. Kazanski will specifically
address the idea that advertising
on commerce sites will “cannibalize” revenue
and how this is a myth. He
will also present guidelines
to help decide whether or not
a site should host ads and
how to maximize total revenue
generated by the site. The
webinar will zero in on how
to decide where, when, and
how to use ads on an e-commerce
website. The best ad positions,
most effective targeting, and
best presentation will all
be reviewed to give insight
into maximizing your advertising
revenue.
Along with
how to advertise on e-commerce
sites, Kazanski will address
how to monitor performance
of advertising programs. Also,
the importance of and how to
implement ad testing will be
shown. This webinar will also
include information on some
of the best third party advertising
programs for business content
sites. Finally, Kazanski will
discuss importance of split-testing
and statistical analysis of ad
performance data.
Presenter:
Dmitri Kazanski is
the Advertising Manager at
ECNext and has earned a technical
degree while living in Russia
and business degree here in
the States. Kazanski has six
years experience with advertising
from Medical Banner and IndiAds.
He has worked on campaigns
with a wide range of companies
from mom-and-pop type sites
to future Fortune 500s. He
has managed hundreds of ad
campaigns with virtually every
type of online media including,
but not limited to, banners,
pop, floating, interstitials
and text/html. At ECNext, Kazanski
works to maximize ad revenue
while still preserving content
sales by using his extensive
knowledge of advertising.
Host:
Peter Morse is
vice president of search and
advertising at ECNext. He has
worked with General Electric,
General Motors, and Weyerhaeuser
and holds a bachelor of arts
in math and economics from
Saint Olaf College, and a master
of science and Ph.D. in statistics
from Iowa State University. |
