We understand how people search for information
and how to use the Web to drive traffic. ECNext is the best
way to drive more revenue and increase profit for publishers,
market research and financial analyst firms.
To understand what ECNext is, you have
to understand what we’re not. Unlike search engine
optimization firms and e-commerce technology providers that
work with companies selling everything from cars to first
edition books, ECNext is a specialist. We choose to focus
on the unique and challenging business that is publishing.
We work exclusively with information publishers who create
business news, trade publishing, reference data and market
research and financial analyst firms who publish reports
and other valuable content.
Understanding buyer behavior is crucial
in today’s content buying marketplace. We draw on
our extensive understanding of buyers to drive significant
visibility on the Web for valuable content from publishers.
We make this happen through detailed word and phrase optimization
that increases exposure to search engines. But our solution
is much more comprehensive. Ours is a complete, turn-key
merchandising service, specifically designed for publishers,
that includes:
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visibility programs so your content is
easily found; |
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publisher-branded online sales tools
to make buying simple; |
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content management tools to automate
and streamline ongoing maintenance; |
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and real-time tracking and reporting
that provides actionable intelligence on what your customers
and potential customers are doing online. |
We track the keywords your customers search
on, what they do when they get to your branded online sales
site, as well as purchase rates and repeat business percentages.
This data, combined with our expertise, results in site
and program improvements that continually increase conversions,
sales and repeat business.
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