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Nearly 80% of content searches begin on
Google, Yahoo or one of the hundreds of other search engines
that people use to navigate the Web*. Plus, according to
Outsell, Super I-AIM, 70% of all business information is
delivered online. That's why we developed our technology
platform, so you can take full advantage of the growing
number of people using Web search engines to find and buy
information critical to their business. Our platform allows
you to capture additional revenue by optimizing the sale
of high-value business information sold online. This is
revenue above and beyond existing sales channels.
There's no getting around it-consumers
want control and they've taken it. 68% of business end-users
say they prefer to find their own information, their own
way*. That means they want it online and in electronic format.
As hundreds of millions of people are empowered by search
engines, and information is no longer confined to only the
printed page, the balance of information power has shifted
from publisher control to consumer control.
Our clients realize they can't fight the wave of change.
Rather than try to swim upstream by forcing more controls
on their valuable content, our clients embrace the new flow
and provide their content in a form that buyers are eager
to pay for.
Understanding consumer behavior has never
been more important than it is today. That's why we've made
it our business to understand buyer behavior. Not just any
buyers, but the buyers who buy business information like
yours. Armed with this knowledge, we're able to optimize
our merchandising platform to capture the attention of search
engine driven buyers. Not with a few selected words, but
with the actual content found in your articles, reports
and other valuable content. Our knowledge and experience
maximizes your revenue by leveraging the full potential
of the search-driven marketplace.
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